07.01.2021
MOC TV’s key aim is to develop a new standard for media research, in particular for television and online video research. The first and vital task carried out by the Association is to develop assumptions accepted by the entire market for new media consumption research. This agreement – called the Golden Standard of Media Research – has been developed by the owners, publishers and broadcasters of the media associated with MOC TV, PBI, KBR as well as representatives of advertisers and media agencies associated with the SKM SAR Media House Club and the Marketeers for Better Research Coalition associated with IAA Polska. Details of the assumptions and a description of the project itself are in the Research Standard section.
