The Association of Polish TV Broadcasting Employers – development of media consumption research
MOC TV, or Media Owners Committee of TV broadcasters, is a voluntary organisation of employers, independent of public authorities and political, social and professional organisations.
MOC TV’s goal is to represent the common interests of the Association’s members in the field of media consumption research – in particular for television and online video media – along with the development and implementation of a media consumption research financing model. In addition, the Association aims to support, promote and popularise television media.
The Association was established on 17 December 2019. Its creation was preceded by several months of talks by TV broadcasters on single-source research. The Association, together with other representatives of the media market and the regulator, is focusing its activities on developing a new standard for media research, in particular for joint research on television and online video.
In collaboration with media representatives, MOC TV has developed assumptions for new media research. The agreement is called the Gold Standard for Media Research.